"Moving Forward Is Never Backwards"

Cherril Babbs

HI! I'm Cherril

I am a funny yet quirky Marketing Operations Manager whos mission is to bring accountability to the world through positive marketing messages while speaking truths that overcome social taboos while showing others how to use their personal darkness to spread self-accountability inciting positive social change through individual choices. I am looking for an opportunity to use all my knowledge and most of my charm to creatively provide leadership and support.

My Leadership philosophy is:

Treat people with Compassion, Kindness, Honesty/Truth, and use my intelligence to bring out their personal curiosity and bravery so that we may all persevere through loyalty.

I also absolutely enjoy Steampunk fashion and everything spiritual!

I appreciate
~ Technology
~ Graphic Design
~ Business Management
~ Marketing & Advertising

Offering 8+ years of combined sales, technical, and leadership expertise, delivering significant impact to the company’s financial growth, performance, and direction. I am a strategic and influential leader with a solid history in providing significant contributions to start-up ventures and high-growth companies; providing top-flight expertise in new market development, key account relationship management, competitive negotiations, and revenue growth. Expert presenter, negotiator, and businessperson; able to forge solid relationships with partners and build consensus across multiple organizational levels. Skilled in collaborating with all members of the organization to achieve business and financial objectives.

Achievements

  • Accomplished 95% functionality of new ticketing system within three months while Authoring 20 SOPs and guides for IT technicians to facilitate quality assurance and talent development at Future Digital 360.
  • Provided marketing plan based upon KPIs and optimized web content development for SEO, website traffic, and Google/Apple Maps. Resolved an issue with Google AdWords and improved the marketing strategy for target segment increasing new customer count 1 per day with an average ticket of $500 for Sun Valley Imports.
  • Implemented process improvements for tracking payments, resulting in increased monthly revenue of $350 for the Boys and Girls club East Valley, Apache Junction branch.
  • Developed and implemented an improved procedure for purchasing advertising space which was implemented companywide and still in use nowadays at Independent Newspaper. Spearheaded sales for newspaper and online advertising, securing five new accounts in four weeks.

Personal Achievements

  • Recipient of Arizona Centennial Coin in recognition of service provided to the rescuers of the Superstition Spring Mountain, Perry plane crash in 2011.
  • While volunteering at Wellspring Books I developed customer relationships and provided unrivaled customer service to build new business, maintain store profitability, and further brand loyalty and recognition. Transformed retail store interactions by elevating brand awareness.

PROFESSIONAL SKILLS

Specializing in Marketing & Advertising

Marketing
Mix | digital | social media | relationship | brand | Prodcut/service development
Advertising
print | TV/Radio\streaming | retail - in store | online - PPC | mobile | outdoor
media
PAID | Owned | earned | Public Relations
Branding
OVERALL voice, personality, tone, story, AUDIENCE internal and external

Strong background in Graphic Design

Web design
Web design standards | User EXPERIENCE | webflow, wordpress, & More DESIGN websites | WIRE-FRAMES
Adobe CS
Photoshop | Indesign | Illustrator | acrobat pro | distiller | bridge  
Design principles
Contrast | Repetition | ALIGNMENT | Proximity
Design skills
Typography | Print design | PHOTOGRAPHY & Usage | Branding
File MANAGEMENT
Usage and storage | CONSISTENCY and organization

Business Operations solution oriented

Financial Management
bottom line | profit and loss statement | cash flow | Taxes | allocation | capital
sales
sales strategies | PERFORMANCE, budget, and targets | training and coaching | create/manage sales systems, processes, and protocols | pipelines
negotiation
see building relationships in customer service below
Leadership
Team building | coaching | Trust building | political and cultural awareness | Motivation
project MANAGEMENT
decision making | time management | cost management | risk management
networking
Attending networking events | social & in-person | conveying worth | using icebreakers | follow up

Knowledgeable Technology systems

Knowledge & Understanding of system support analysis
Large infrastructure networking | BCP | Quality | Security | Compliance Requirements
Request & ticketing programs
Access Request Tool | Identity & Access MANAGEMENT | KNOWLEDGE base | Certification tools | Pac2000 & Tigerpaw One IT ticketing
Usage of diagnostic tools
ADUC Prod/Testing/Dev/XTch/xnet | VPN Remote | Breakglass | CyberArk EPV | EPM TOol | PBX Voip phone systems
Support Desk
Standard Operating PROCEDURES Vs working instructions | Resolve/escalate tickets per process |

Education

Grand Canyon University
Business | MBA Emphasis in Marketing
4/2021-4/2023
Independence University
Bachelors in Science, Graphic Design
8/2013 - 5/2015
Stevens Henager
Associates in Science, Graphic Design
11/2011 - 8/2013

Personal Learning

  • Life leadership Member, Continuous self lead learning
  • Wells Fargo Systems Support Analyst 1 Training, IT training
  • Sterling Institute of Relationships graduate June 2018

experience

Marketing Consultant
Freelance Contractor
05/2018-Present
TekSystems - Contractor
Information Technology | Systems Support Analyst @ Wells Fargo : US Department of State | National Passport Information Center
01/2019-04/2021
Future Digital 360
Information Technology | IT Help Desk Manager
09/2018-01/2019
Sun Valley Imports
Marketing Manager
02/2017-11/2017

05. My Services

Website Design

I'm not sure what to put here yet.

Print Design

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PPC Account Management

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Marketing

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Customer Service

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Business Management

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Technology

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Photography

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